The Caterpillar Dealer Management Simulation (DMS) Program is a dynamic 3-day learning experience designed to help Caterpillar dealer managers and Caterpillar employees worldwide improve dealer performance and increase shareholder value.


The Caterpillar Dealer Management and Caterpillar Rental Dealer Management  simulation programs help attendees identify opportunities to improve dealership performance by:

  • Improving profitability
  • Better managing and utilizing dealership assets
  • Increasing cash flow
  • Using key financial metrics to monitor and manage results
  • Recommending and justifying investments
  • Increasing leadership impact to better engage employees to drive business results
  • Increasing shareholder value


Expert facilitators lead a series of discussions and real-world exercises that focus on financial concepts, executing dealer strategies and leadership skills. Throughout the program, current Caterpillar and dealer financials are used to illustrate the concepts presented. In addition, a business simulation, custom designed for Caterpillar dealerships, helps attendees practice and reinforce what they have learned.  Click here to preview a sample agenda.


Expert Facilitators

Facilitators Ned Wasniewski and Tim Goodman each have more than 20 years experience leading simulation-based learning experiences and have worked with Caterpillar dealer audiences in North and South America; Europe; the Middle East and Africa; Asia, Australia and New Zealand.


Success Worldwide

The Caterpillar DMS program has been delivered over 150 times in countries worldwide. For a full list of participating Caterpillar Dealers click here.

Facilitator bios


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